Diversification strategy bearing fruit

摘要

Guatemalan sugar snap and snow pea specialist Frutas Tropicales de Guatemala (Frutesa) is making a play for the rapidly expanding global avocado market after completing its first successful trial shipments in 2008. Last year the exporter embarked on an ambitious diversification strategy in a bid to establish itself in new product lines such as Hass avocados and Persian limes. With the plan now entering its second year, the company's Clark MacDonald says efforts to broaden Frutesa's product range areset to intensify in the months ahead.