Online reviews and impulse buying behavior: the role of browsing and impulsiveness

Zhang Kem Z. K.; Xu Haiqin; Zhao Sesia; Yu Yugang

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Online reviews and impulse buying behavior: the role of browsing and impulsiveness

机译：在线评论和脉动购买行为：浏览和冲动的作用

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Purpose Online reviews have shown important information that affects consumers' online shopping behavior. However, little research has examined how they may influence consumers' online impulse buying behavior. The purpose of this paper is to bring theoretical and empirical connections between them.

机译：目的在线评论显示了影响消费者在线购物行为的重要信息。但是，小型研究审查了他们如何影响消费者的在线冲动购买行为。本文的目的是带来它们之间的理论和经验联系。

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来源
《Internet Research: Electronic Networking Applications and Policy》 |2018年第3期|共22页
作者
Zhang Kem Z. K.; Xu Haiqin; Zhao Sesia; Yu Yugang;
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作者单位

Univ Sci &

Technol China Sch Management Hefei Anhui Peoples R China;

Univ Sci &

Technol China Sch Management Hefei Anhui Peoples R China;

Anhui Univ Sch Management Hefei Anhui Peoples R China;

Univ Sci &

Technol China Sch Management Hefei Anhui Peoples R China;

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原文格式 PDF
正文语种 eng
中图分类计算机的应用;
关键词
Online reviews; Social influence; Browsing; Consumer value; Impulsiveness; Impulse buying behaviour;

机译：在线评论;社会影响;浏览;消费者价值;冲动;脉冲购买行为;

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专利

1. Online reviews and impulse buying behavior: the role of browsing and impulsiveness [J] . Zhang Kem Z. K., Xu Haiqin, Zhao Sesia, Internet Research: Electronic Networking Applications and Policy . 2018,第3期

机译：在线评论和脉动购买行为：浏览和冲动的作用
2. Consumers' Impulse Buying Behavior on Instagram: Examining the Influence of Flow Experiences and Hedonic Browsing on Impulse Buying [J] . Forough Shahpasandi, Azim Zarei, Mohsen Shafiei Nikabadi Journal of Internet Commerce . 2020,第1a4期

机译：消费者在Instagram上的冲动购买行为：检查流动体验和蜂窝浏览对冲动购买的影响
3. The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior [J] . Kimiagari Salman, Malafe Neda Sharifi Asadi Journal of retailing and consumer services . 2021,第Jula期

机译：认知和情感反应在内外刺激与在线冲动购买行为的关系中的作用
4. From Website Traits,Buying Impulsiveness,to Impulse Buying Online [C] . ZENG Kaisheng Marketing science innovations and economic development . 2010

机译：从网站特征，购买冲动到冲动在线购买
5. How online review and rating systems affect online consumer buying behavior in the hotel industry. [D] . Tantrabundit, Pongsatorn. 2015

机译：在线评论和评分系统如何影响酒店行业的在线消费者购买行为。
6. Imagination Matters When You Shop Online: The Moderating Role of Mental Simulation Between Materialism and Online Impulsive Buying [O] . Jing Li, Ruirui Yang, Junjie Cui, 2019

机译：在线购物时的想象力很重要：唯物主义和在线冲动性购买之间心理模拟的调节作用
7. The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce [O] . Zakaria Wahab, Muchsin Saggaf Shihab, Agustina Hanafi, 2018

机译：网上购物动机与产品浏览对社会商业时尚产品冲动的影响

Online reviews and impulse buying behavior: the role of browsing and impulsiveness

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