Ingredients for gels, creams and waxes Hair styling solutions for individual needs

摘要

With individuality on the rise in both industrialized and emerging economies, many consumers are passionate about self-expression. The popularity of the smartphone "selfie"-now a global phenomenon-is just one example of this. But the desire to express oneself extends further than simply sharing an image on social networks. It starts with an individual shaping his or her appearance-for instance, with a hairstyle that best reflects one's specific personality. In this way, consumers' increasing preoccupation with their appearance and how it is perceived by the outside world is also boosting demand fortailored, solution-based hairstyling products.