Sport gain-framed messages, possible selves, and their effects on adults' interest, intentions, and decision to register in sport

摘要

This longitudinal randomised study compared gain-framed messages to a comparison condition for effects on intentions to do sport, requests for newsletters describing adult sport opportunities, and sport registration in middle-aged adults. An a posteriori objective was to determine whether greater effects resulted from a possible self-protocol paired with each condition, compared to gain-framed and comparison conditions alone. Analysis of covariance and regression analyses showed gain-framed messages positively influenced intentions, newsletter requests, and registration, with greatest results among participants elaborating upon hoped-for sport selves immediately after message exposure. Results suggest the utility of pairing gain-framed messages with a possible self protocol.