The effect of the internet banking service quality on customer satisfaction (case study: Refah bank in Tehran)

摘要

Along with emergence of the electronic banking services, its quality as a known competitive advantage has had direct impact on customer satisfaction. This study aimed at measuring the impact of the internet banking service quality dimensions on customer satisfaction in the Refah bank of Tehran. Hypotheses investigated the effect of features, functionality and beauty of the site, reliability, responsiveness, performance, efficiency, privacy, information security, system availability, ease of use, customers' openness towards green technology and services of internet banking on satisfaction of the bank' customers. Statistical population of the study was all customers of Refah bank branches in Tehran and 400 people were selected as sample that a standard questionnaire including 58 questions was distributed among them. PLS Smart structural equation modelling software was used for testing hypotheses. Results confirmed positive effect of eleven dimensions of the electronic banking service quality on customer satisfaction. Meanwhile performance (fulfilment) dimension had the greatest impact on the bank customers' satisfaction.