Selling Innovations Like Soap: The Interactive Systems Framework and Social Marketing

机译：销售肥皂等创新：互动系统框架和社会营销

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Abstract > Despite the popularity and noted utility of Wandersman and colleagues' (2008) Interactive Systems Framework, the literature currently provides a primary focus on delivery organizations’ and supportive stakeholders’ capacities and strategies to implement innovations, presenting a critical gap in understanding. Unfortunately, reflective of a larger void in community dissemination and implementation efforts, there is a more limited focus on the dissemination of innovations. This paper presents the social marketing literature as a supplement to the Prevention Synthesis and Translation System ( <fc>PSTS</fc> ), the system responsible for dissemination. The study and practice of innovation synthesis and translation is examined in the literature; and based on the conclusions drawn, social marketing theory is used to provide a systematic approach to improving dissemination within the Interactive Systems Framework. Specifically, three gaps related to the <fc>PSTS</fc> are identified in the literature that align with and can be filled using social marketing. Social marketing is defined and presented as a supplement by providing theory and practices, within a systems context, for effectively communicating and influencing change. By blending social marketing with the Interactive Systems Framework, the aim is to improve the understanding of strategic communication and its role in the effective dissemination, and subsequent implementation, of innovations. </abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> <div class="translation abstracttxt"> <span class="zhankaihshouqi fivelineshidden" id="abstract"> <span>机译：</span><abstract xmlns =“http://www.wiley.com/namespaces/wiley”type =“main”xml：id =“ajcp12157-abs-abs-0002”> <标题类型=“main”>抽象</ title> < P>尽管Wandersman和同事（2008年）互动系统框架的受欢迎程度和指出的效用，但文献目前正在为送货组织和支持性利益相关者的能力和策略提供初级关注实施</ i>创新，提出理解中的临界差距。不幸的是，在社区传播和实施努力中反映了更大的无效，对创新的传播</ i>有更有限的关注。本文将社会营销文献介绍了预防合成和翻译系统的补充（<FC> PSTS </ FC>），该系统负责传播。在文献中研究了创新综合与翻译的研究和实践;根据得出的结论，社会营销理论用于提供改进互动系统框架内的传播的系统方法。具体而言，与<FC> PSTS </ FC>相关的三个间隙在与其对齐的文献中，可以使用社会营销填补。通过在系统背景下提供理论和实践，以有效地沟通和影响变化，将社会营销定义和呈现为补充。通过将社会营销与互动系统框架混合，目的是提高对战略沟通的理解及其在有效传播中的作用以及随后的创新的实施。 </ p> </ abstract> </span> <span class="z_kbtn z_kbtnclass hoverxs" style="display: none;">展开▼</span> </div> </div> <div class="record"> <h2 class="all_title" id="enpatent33" >著录项</h2> <ul> <li> <span class="lefttit">来源</span> <div style="width: 86%;vertical-align: text-top;display: inline-block;"> <a href='/journal-foreign-18635/'>《American journal of community psychology》</a> <b style="margin: 0 2px;">|</b><span>2017年第2期</span><b style="margin: 0 2px;">|</b><span>共15页</span> </div> </li> <li> <div class="author"> <span class="lefttit">作者</span> <p id="fAuthorthree" class="threelineshidden zhankaihshouqi"> <a href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=McAlindon Kathryn&option=202" target="_blank" rel="nofollow">McAlindon Kathryn;</a> </p> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zkzz" style="display: none;">展开▼</span> </div> </li> <li> <div style="display: flex;"> <span class="lefttit">作者单位</span> <div style="position: relative;margin-left: 3px;max-width: 639px;"> <div class="threelineshidden zhankaihshouqi" id="fOrgthree"> <p>Department of PsychologyMichigan State UniversityEast Lansing MI USA;</p> </div> <span class="z_kbtnclass z_kbtnclassall hoverxs" id="zhdw" style="display: none;">展开▼</span> </div> </div> </li> <li > <span class="lefttit">收录信息</span> <span style="width: 86%;vertical-align: text-top;display: inline-block;"></span> </li> <li> <span class="lefttit">原文格式</span> <span>PDF</span> </li> <li> <span class="lefttit">正文语种</span> <span>eng</span> </li> <li> <span class="lefttit">中图分类</span> <span>B849:C91; </span> </li> <li class="antistop"> <span class="lefttit">关键词</span> <p style="width: 86%;vertical-align: text-top;"> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Dissemination&option=203" rel="nofollow">Dissemination;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Research‐practice gap&option=203" rel="nofollow">Research‐practice gap;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Communication&option=203" rel="nofollow">Communication;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Social marketing&option=203" rel="nofollow">Social marketing;</a> <a style="color: #3E7FEB;" href="/search.html?doctypes=4_5_6_1-0_4-0_1_2_3_7_9&sertext=Interactive systems framework&option=203" rel="nofollow">Interactive systems framework;</a> </p> <div class="translation"> 机译：传播;研究实践差距;沟通;社会营销;互动系统框架; </div> </li> </ul> </div> </div> <div class="literature cardcommon"> <div class="similarity "> <h3 class="all_title" id="enpatent66">相似文献</h3> <div class="similaritytab clearfix"> <ul> <li class="active" >外文文献</li> <li >中文文献</li> <li >专利</li> </ul> </div> <div class="similarity_details"> <ul > <li> <div> <b>1. </b><a class="enjiyixqcontent" href="/journal-foreign-detail/0704022521655.html">Selling Innovations Like Soap: The Interactive Systems Framework and 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