Interactive monitoring system for conducting opinion poll, marketing and social research and presentation of advertising materials on electronic means in the cash register area in commercial chains

摘要

utility model relates to the field of information and communication technology and can be applied to collection, automated storage and automated statistical processing of data, obtained from individuals (respondents) in conducting reliable and mass studies sociological method, especially, during the designation of market trends, prices for goods and servicesstudies the social, demographic and other data collection.the proposed interactive monitoring system for public opinion research, conduct marketing research and social and presentation of advertising material for electronic devices in the cash in commercial networks, consisting of a band programowo - aparaturowego, zbio ru electronic devices (2) placed in the places of monitoringand combined with the band programowo - aparaturowym through internet. the team programowo - aparaturowego is additionally placed at least one transmission subsystem and data processing (4) to a block (5) automated data exchange, the data protection (6) and devices for data transmission (7) on a computerized device users.electronic devices are in the form of tablets, in which the installed program to carry out monitoring work on algorithm ensures control block, which is further introduced to the team programowo - aparaturowego, and which contains the software, providing interaction and management of electronic devices, and a database with the results of the monitoring carried out,which is integrated with devices to transmit data to the computerized device users, and tablet pcs have universal systems for mounting (mounting).