Engaging the 50+ Market: A formula for success

摘要

The 50 and over population will continue to grow over the next several decades. Being able to capture and retain their attention and business requires being sensitive to their fop healthcare concerns; chronic health conditions, cognitive, mental and physical health. Formulating effective products includes combining clinically validated ingredients in therapeutic doses which address the underlying causes of a health challenge. Once these ingredients are chosen, using an innovative delivery method is paramount. With pill fatigue growing, there is a growing need to use a delivery method which fits into the everyday lifestyle of the consumer. Just like modern medicines which need to be taken with daily compliance, dietary supplements and functional foods should be also. The use of unique delivery methods such as liquids, gummies, powders, etc. will decrease pill fatigue and increase compliance. Increased compliance will yield better consumer outcomes which should yield better health and loyalty to theproduct.