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1. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising 2. On the Expected Success Likelihood of New Drug Development and the Design of New Drug Market Launch Programs

机译：1.资本市场重返新产品开发成功：对产品市场广告的信息影响2.关于新药开发的预期成功可能性和新药市场启动计划的设计

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作者
Park, Kyung Mi.;
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作者单位

Purdue University.;

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授予单位 Purdue University.;
学科
学位 Ph.D.
年度 2015
页码 127 p.
总页数 127
原文格式 PDF
正文语种 eng
中图分类
关键词
入库时间 2022-08-17 12:00:26

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1. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising [J] . Park Kyung M., Chintagunta Pradeep K., Suk Inho Journal of marketing research . 2019,第1期

机译：资本市场重返新产品开发成功：对产品市场广告的信息影响
2. Product Tanker Market Trends 1. Product tanker market conditions firmed in late 2018, with MR spot earnings rising 71% m-o-m to $17,208/day in December. However, earnings in full year 2018 averaged $8,750/day, the lowest level since 1992. 2. In 2019, product tanker demand is projected to expand by 3.5%, with potential support from the return of arbitrage flows to Asia, robust Mexican imports, and growth in exports from the Middle East and Asia. [J] . Oil & Tanker Trades Outlook . 2019,第1期

机译：产品油轮市场趋势1.产品罐车市场条件于2018年底已加强，现货盈利先生盈利上涨71％至12月份的17,208美元至17,208美元。然而，2018年全年的收益平均为8,750美元，自1992年以来的最低水平.2。2019年，产品油轮需求预计将扩大3.5％，审议副本返回亚洲的潜在支持，强大的墨西哥进口，和中东和亚洲出口的增长。
3. An investigation of the moderating influence of NPD speed on the organisational integration-new product market success and NPD process proficiency-new product market success relationships [J] . Murray R. Millson International Journal of Entrepreneurship and Innovation Management . 2013,第4a5a6期

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机译：营销战略发展中的管理学习动态及其对新产品资本市场回报的影响
5. The role of interfunctional market orientation in new product program success: An exploratory empirical analysis. [D] . Gresham, George Grady. 2006

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7. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising [O] . Kyung M. Park, Pradeep K. Chintagunta, Inho Suk 2018

机译：资本市场恢复新产品开发成功：对产品市场广告的信息影响

1. Capital Market Returns to New Product Development Success: Informational Effects on Product Market Advertising 2. On the Expected Success Likelihood of New Drug Development and the Design of New Drug Market Launch Programs

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