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From Survey to Social Media: Public Opinion and Politics in the Age of Big Data

机译:从调查到社交媒体:大数据时代的舆论和政治

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摘要

For decades, the study and the understanding of public opinion has served as an important component in politics and policymaking especially in democratic societies. For a government to be truly democratic and responsive to the issues and problems that concerns the people, it has tounderstand the “pulse of the people.” The rise of the Internet and social media and the availability of big data has created an exciting opportunity in exploring new knowledge and a new form of big data-driven public opinion. With the recent spate of unpredictability in globalpolitics and surprising opinion poll survey results, big data could well serve as an important tool in complementing or even replacing traditional public opinion surveys as well as to better understand conversations and discussions in a more scientific manner in order to anticipating futureevents or crisis. This paper examines the political opinions and the extent of the representativeness of big data in the context of political opinions in social media. It argues that big data is capable of not merely to measure opinions and perceptions but more significantly the power to shapethe society’s worldview, perception of reality as well as forecasting future political trends.
机译:几十年来,对舆论的研究和理解已成为政治和政策制定的重要组成部分,特别是在民主社会中。对于政府真正民主并对人民涉及人民的问题和问题来说,它已经打算了“人民的脉搏”。互联网和社交媒体的崛起以及大数据的可用性在探索新知识和新形式的大数据驱动舆论方面创造了一个令人兴奋的机会。随着全球化政策的近期不可预测性和令人惊讶的观点调查调查结果,大数据可以作为补充甚至更换传统舆论调查的重要工具,并以更加科学的方式更好地了解对话和讨论期待未来的难忘者或危机。本文探讨了社交媒体政治意见背景下的政治意见和大数据的代表性程度。它争辩说,大数据能够仅仅可以衡量意见和看法,而是更加重要,而是塑造社会世界观,对现实的看法以及预测未来政治趋势的重要性。

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