Published in America, Reprinted in Asia and Distributed in Africa: Emerging Model for Christian Literature

摘要

Globally, Christian publishers have been known to drive publishing innovations and development in diverse socio-economic circumstances. In Nigeria, their roles in outsourcing, subsidiary rights transactions, distribution, innovation and export have received only passing mentions notwithstanding the pivotal nature of their sustained undertakings in the book trade. Relying on interviews, document analysis, website and bookshop observation, this study, therefore, presents evidence indicating that churches and ministries create local content, install their own presses and nurture their own distribution networks whereas Christian commercial publishers prefer to acquire already successful American titles and outsource reprinting tasks to Asia. Consequently, sustainability of content creation and printing expertise is undermined due to excessive offshore outsourcing, and may stunt growth in the entire industry.