COCA COLA PREMIERES ADVERT PRODUCED WITH RECYCLED PACKAGING AS PART OF NEW SUSTAINABILITY STRATEGY

摘要

Coca Cola Great Britain is encouraging consumers to fall in love with recycling with a new, stop-motion television advert made entirely from recycled packaging. The advert, called 'Love Story', premiered on Channel 4 on 28th July and tells the story of two bottles that fall in love each time they meet after being disposed of properly and recycled into new bottles.