Few Bulls are Bought on Impulse

摘要

Suppose that as you drive through town you see a sign for a new ice cream store with a drive-through window. In seconds you decide that you want a milk shake and within minutes you have one in hand, enjoying that first sip. Now imagine that you are acommercial cattle producer who needs bulls and you drive past a farm you have never heard of with a new road sign announcing bulls for sale. What are the chances that you will pull in and buy bulls that day? Obviously fairly low.