Back when Ted Turner was growing his fortune as owner of the Atlanta Braves and Super Station WTBS, he listed two factors that accounted for his business success. One would expect some exotic ideas from the colorful Turner about how tostart and builda successful business. But no, he told a television interviewer back then that they were: 1. Make your product easy to sell. That is make it as good as possible. 2. Service your accounts properly. It has been my experience that most registered beef cattle breeders religiously subscribe to Turner's first point. Over the years breeders have devoutly designed and redesigned their breeding and selection programs to meet changing demand. Today, most use every sophisticated tool available to improve the quality and thus the salability of their breeding stock.
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