Unilever to develop plastic-free alternative to single-use laundry powder sachets

摘要

FMCG behemoth,Unilever,has announced that it will invest €100,000 in a new plastic-free laundry tablet. The crowd-sourced innovation has the potential to replace single-use sachets of laundry powder,a popular format for laundry detergents in the developing world that is problematic in terms of plastic waste. The chosen idea was one of 10 new solutions to emerge from Unilever's”Rethink Plastic”Hackathon,a one-day event that brought together Unilever teams with leading designers,innovators,venture capital and packaging experts. The Hackathon was hosted in partnership with One Young World,the premier global forum that connects young leaders to create lasting positive change around the world,and A Plastic Planet,an international campaign with a single goal to ignite and inspire the world to turn off the plastic tap.