GLOBAL TOP 50 BRANDS 2018

Soap Perfumery and Cosmetics Group

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GLOBAL TOP 50 BRANDS 2018

机译：全球五大品牌2018年

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The next issue of SPC will feature the definitive league table of global beauty brands for 2018. The top 50 global beauty brands is brought to you in collaboration with leading brand valuation consultancy Brand Finance, which calculates the world's standout beauty brands based on a methodology that takes into account a brand's investment, equity and performance.

机译：下一期SPC将采用2018年全球美容品牌的明确联盟表。与领先品牌估值咨询品牌金融合作，为您提供了50强全球美容品牌，这为基于一种方法计算了世界突出的美容品牌考虑到品牌的投资，公平和绩效。

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《Soap, Perfumery and Cosmetics》 |2018年第4期|共2页
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Soap Perfumery and Cosmetics Group;
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中图分类油脂和蜡的化学加工工业、肥皂工业;
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1. GLOBAL TOP 50 BRANDS 2018 [J] . Soap Perfumery and Cosmetics Group Soap, Perfumery and Cosmetics . 2018,第4期

机译：全球五大品牌2018年
2. Revealed...GLOBAL TOP 50 BRANDS [J] . Soap, Perfumery and Cosmetics . 2020,第5期

机译：透露...全球五大品牌
3. GLOBAL TOP 50 BRANDS [J] . Soap, Perfumery and Cosmetics . 2020,第4期

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4. Investigating the Effect of Global Brand on Willingness to Pay More by Mediation of Brand Perceived Quality, Brand Image, and Brand Prestige [C] . Fariborz Rahimnia, Tahmine Sarvari Iran International Industrial Engineering Conference . 2019

机译：通过对品牌感知质量，品牌形象和品牌声望的调解，调查全球品牌对更多支付意愿的影响
5. International public relations at top 50 global brands: A converged or diverged approach? [D] . Waiyachote, Pitchpatu. 2007

机译：全球50个顶级品牌的国际公共关系：融合还是分歧？
6. Fe de errores de «Suplemento Atención Primaria - Actualización PAPPS 2018» Aten Primaria. 2018;50 Supl 1:S4-28 - DOI: 10.1016/S0212-6567(18)30360-3 [O] . Carlos Brotons Cuixart, José Juan Alemán Sánchez, José Ramón Banegas Banegas, 2018

机译：信仰基本保健补品-PAPPS 2018更新 Aten Primaria。 2018; 50增刊1：S4-28-DOI：10.1016 / S0212-6567（18）30360-3
7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

机译：欧洲和北美住宿业与全球品牌关系中的消费者行为分析摘要：世界正在快速变化，更多与全球化相关的概念出现。例如，全球营销就意味着在更广泛的层面上了解消费者行为及其潜在变化的压力越来越大。如今，研究必须揭示和理解某些问题，例如某些国家的客户在其他国家的情况是否相同和不同;他们如何积极回应特定品牌，而不是伞形品牌;他们如何看待质量以及如何花费他们的可用资源（时间，金钱，努力），给出当前的经济状况。由于本文涵盖了基于住宿业跨国公司的案例研究，我们将进一步探讨与所考察的全球品牌的感知形象和购买模式相关的某些消费者行为维度。

GLOBAL TOP 50 BRANDS 2018

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