PANTENE REMAKES 'DON'T HATE ME BECAUSE I'M BEAUTIFUL' AD FOR LGBTQ CONSUMERS

摘要

US Pantene is tackling societal stereotypes with a new initiative as part of its Power To Transform campaign.Created in partnership with non-profit organisation GLAAD,which stands for Gay and Lesbian Alliance Against Defamation,the new Don't Hate Me Because I'm Beautiful LGBTQ project talks to members of the LGBTQ+ community to share their transformation stories.Pantene found that 60% of LGBTQ+ persons change their hair when they have a life or identity change.