People talk about the personal being political.Well,in my case,working as a beauty junkie in beauty branding,the personal is very much professional.Almost nothing can beat that feeling of excitement you get spotting something totally new and inspiring.In recent years,much of that newness has come from indie brands who've disrupted the industry with their bold social media and word-of-mouth marketing.So,when a business trip to the States coincided with the Indie Beauty Expo(IBE)NYC,I knew it couldn't be missed.NYC-home of entrepreneurial spirit-was an apt host to the first ever IBE in 2015,which connects indie brands with potential buyers,press and investors(the consumer day being dropped this year to focus on B2B).Alongside it was a new section,Uplink Live,for brands to discover service providers such as PR companies,manufacturers and logistics firms.
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