Procter & Gamble-owned skin care label SK-II is this year's’highest climber',growing a massive 117%(up US$990m)to reach $l,837m and shooting 18 places up the rankings.It is a performance Brand Finance's Brown attributes to the brand's phenomenal revenues.“SK-II has been growing really well in terms of business performance,” she says.”When we think about brand value there are two key drivers: brand strength,as mentioned,and brand revenues.The brand is expected to achieve much higher revenues in the future and grow really quickly;it is also a strong brand,which is a winning combination for brand value.” The reason?”SK-II has been reported as achieving really high growth in China and Japan,and is really honing in on those markets,” Brown adds.”So that's what we've seen as the driving force behind SK-M's brand value this year.”
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