Going green may cost cosmetics companies money initially but it can also create opportunities for growth, according to a new survey by market analysts Kline. The firm's report, 'Personal Care: US Competitor Cost Structures 2011', shows that although costs everywhere are rising, to around 11.1 per cent of net sales in 2010 - an increase from 10.6 per cent in 2009 - consumers are increasingly seeking natural products rather than synthetic alternatives, which presents new opportunities. Despite the recession, environmentally savvy consumers remain willing to pay a premium for natural products, which have seen growth in double-digit figures.
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