Can Volvo owner make tiny sports car brand a player? It started with free coffee. During six years of painful budget austerity at Lotus, employees at the sports car company's headquarters in eastern England had to pay for their own. Then in 2017, Geely bought the company and installed machines that dispense coffee for free. Posh ones that grind the beans before each serving. "It's jolly nice," one employee told Automotive News.
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