Ford Credit works on lease-end retention: Pilot programs try to make renewals more personal, digital

摘要

DETROIT - Ford Credit last month launched two pilot programs to ease the lease return and renewal process for customers. The pilots are the captive's latest steps toward improving the lease-end experience, which has been a recent focus for the lender and its peers. The industry's lease-end experience has been a pain point for many customers, often with uncoordinated communication among the dealer, lender and automaker.