Redefining 'boss' increases store's sales: General manager creates persona to lure buyers, rebuild culture for staff

摘要

El Patronn wants to make it happen. Behind his trademark eyewear, El Patronn strikes poses on billboards in Brooklyn in New York City and can be viewed regularly on his YouTube channel called El Patronn Show. He's flashy, stylized and highly recognizable. But most of all, El Patronn is a successful marketing tool born of the imagination of Brooklyn Mitsubishi managing partner Rudy Tremenio, who uses the moniker to drive up sales and profits and improve customer retention.