Digital retailing grabs automakers' attention: Toyota rolling out online program

摘要

Automakers have begun to view online retailing as an important tool that dealers should be using alongside dealership management systems and customer relationship management software. Digital vendors say automakers' interest is growing as everything from books to shoes and, increasingly, cars and trucks are being bought online. Some dealers have pushed for automakers to get more involved as consumers increasingly seek a seamless online shopping experience.