Mitsu: Seeing is believing: Texas retailer goes all-in on plan to bring brand image back from dead

摘要

DALLAS - Before the brand logos were installed on Doug Baum's $13.5 million dealership along a busy stretch of Interstate 35, there was local speculation that a BMW or Audi franchise might be setting up shop. The shiny black facade and ample greenhouse of the 37,000-square-foot building oozed premium retail.