Let us boycott awkward packaging forthwith!

摘要

I write in response to Keith Sykes's letter (PJ, 15 January 2011, p42) regarding oversized tablet boxes. The reason behind the proliferation of these boxes has always been a mystery to me. I cannot think of anyone who would appreciate oversized tablet boxes, no more than I can imagine women appreciating Janssen for producing the oversized Micronor box, which used to fit neatly into a handbag but has now quadrupled in size.