BASF Investing ?10-Bn in Asia Pacific; Eyes Regional Sales of ?25-Bn by 2020

摘要

Hong Rons— BASF, as part of its Asia Pacific strategy, has disclosed plans to invest ?10-billion with the goal of achieving sales of ?25-billion in the Asia Pacific region by 2020. The company noted that by 2020, about 25% of its global research and development will be conducted in Asia Pacific. "In the next decade, Asia Pacific will face huge challenges while remaining the fastest growing market for the chemical industry," said Martin Brudermuller, vice chairman of BASF's board of executive directors. "With our Asia Pacific strategy, we are positioning BASF as the leading provider of sustainable solutions for the Asia Pacific region. Based on our strong global R&D network, we will considerably strengthen our innovation capabilities in Asia Pacific," he added.