Jaffa Cakes launch the big one

摘要

Many have tried and failed to create a Jaffa Cake of giant proportions without success. But now it's finally here! The Big One is the latest launch from McVitie's and is a Jaffa Cake of epic proportions. The celebration cakes category is worth ￡142m (+2.0 percent YOY) and birthday/celebrating and eventing is up 3 percent YOY with over 60 percent of the UK population celebrating their birthday and planning a stay-at-home party which is indicative of an increasing at-home culture. More people now invest in home entertainment and will spend more on cooking and eating in the home.