Research and Markets: Soup Market 2013

摘要

Research and Markets has announced die addition of the 'Soup Market Update 2013" report to their offering. This Market Update examines the soup industry in the UK. The market is made up of three main sectors wet ambient soups, fresh chilled soups and dry soups. Wet ambient soups are the UK's favourite and account for more than half of all soups sold in terms of value. Heinz is the leading brand in the market and is responsible for approximately 70 percent of all sales in the category. Own labels dominate the fresh chilled soups sector. Small premium brands are also performing well. Finally, dry soups have struggled in recent times. However, they appear to be making a comeback as of 2012. This is down to innovation and marketing efforts by brands. In total, the market's value grew by 8.9 percent in 2012.