Industry-driven child advertising effort reports success on cereals

摘要

An effort by the food manufacturing, beverage and fast food industries to regulate themselves on the quality of products advertised to children is reporting a significant improvement in the quality of cereals being promoted. However, at least one consumer advocate says more needs to be done. The Children's Food and Beverage Advertising Initiative (CFBAI) reported Tuesday that 70% of the cereals manufactured and promoted to children by General Mills, the Kellogg Company and Post Foods - three of its 16 members - contain no more than 10 grams of sugar, and 33% have 9 grams or less.