FTC's Vladeck signals changes to marketing guidelines at House hearing

摘要

Atop Federal Trade Commission official admitted Wednesday that the Interagency Working Group's guidelines for marketing food to children might have been "too ambitious" and signaled that he will recommend rolling them back a bit before a final document is released.During a nearly four-hour hearing involving 10 witnesses, Republicans on two House Energy and Commerce subcommittees criticized the administration's special task force, made up of representatives from the FTC, CDC, FDA and USDA, as overzealous and anti-business when it released the Preliminary Proposed Nutrition Principles to Guide Industry Self-Regulatory Efforts on April 28 (see FCN May 6, 2011, Page 16). The voluntary guidelines, for the first time, would ask the food and beverage industry to follow federal nutrition criteria when advertising their products to children.