FTC close to issuing new set of Green Guidelines' that could affect marketing

摘要

It has been 12 years since the Federal Trade Commission (FTC) issued its last set of "Green Guidelines," which the federal agency uses to guide enforcement of existing laws covering how companies can make claims regarding the environmental friendliness of their products.rnNow, after nearly three years of public input, it appears the agency is on the verge of releasing a revised set of guidelines, perhaps during the month of September, according to a recent article in Advertising Age magazine. Mitch Katz, senior public affairs specialist, says the FTC has informally told people the agency expects to issue the guidelines by yearend, but he wouldn't speculate on an exact release date.rnThe FTC is revamping the rules to be more representative of the current green market and the language that producers, retailers and consumers are using.