FTC Issues Revised Green Marketing Guidelines

摘要

Take a stroll down the aisles of your local Walmart or Target and you'll see them everywhere you turn: "green," "ecofriendly," "recycled" "phthalate-free," "compostable,"biodegradable"and my personal favorite, "mother-earth approved," If you feel like you're being bombarded by environmental claims, you're not alone. A recent study found that the number of green products in stores jumped 73% between 2009 and 2010. Unfortunately, it also found that more than 95% carried some form of false or misleading environmental claim (i.e. greenwashing) including things like fake logos, vague language and unsubstantiated or irrelevant claims.