Ford opts to market utility vehicles together

摘要

The Ford brand is trying to build a more cohesive identity for its lineup of utility vehicles, hoping to replicate what the tag line "Built Ford Tough" does for its pickups. Ford plans to market four vehicles - the Escape, Edge, Explorer and Expedition - under the theme "Be Unstoppable." It's the first time Ford has tried a multivehicle strategy for its utility vehicles since its "No Boundaries" campaign in the early 2000s. It comes as Ford's utility vehicle sales reach their highest level since 2003, but face stiff competition from Jeep, which supplanted Ford this year as the top-selling brand of utility vehicles in the U.S.