GMC ads: This is precision: Brand doubles spend to push refinement, craftsmanship

摘要

DETROIT - It's easy to spot a pickup commercial on TV: Look for dusty work sites and trucks clambering over rocks, along with claims of the highest payload, towing capacity or torque. GMC trucks can do that stuff - but you won't see it in new commercials that are part of the brand's broadest advertising campaign in 15 years, GMC chief Duncan Aldred said.