Report: Addressable TV Ad Spending Doubled in '15; Will Double Again in '16

摘要

U.S. spending on addressable TV ads doubled in 2015 - and eMarketer predicts it will double again this year. In its first estimates of spending on targeted TV ads delivered on a home-by-home basis via cable and satellite, eMarketer says that last year, addressable TV ad spending reached just $400 million in the U.S., and this year will hit $890 million. Growth will slow in 2017 and 2018, but spending on targeted TV ads will top $2 billion by the end of eMarketer's forecast period. Yet addressable TV continues to be a tiny share of the TV ad pie - less than 3 percent. This year, just 1.3 percent of TV ad spending in the U.S. will go to addressable placements. Some reports put the universe of addressable TV households at 49.8 million for 2016, distributed across several providers.