The ultimate marketing vehicle? - Location-based technology opens the door for targeted in-car ads

摘要

The center stack is already a hub for entertainment and navigation, but what if it could help you get half off a turkey sandwich at a deli that's just around the corner? For automakers and their technology partners, it's an appetizing thought. Analysts say infotainment systems that offer drivers relevant, location-based promotions from restaurants and other businesses in real time are the next frontier for in-vehicle marketing.