Game plan for the Note: Low price, tech goodies - Separate marketing strategy for Nissan's Versa hatch

摘要

SAN DIEGO - Nissan gives the hatchback version of its popular entry-level Versa its own name and styling for 2014, calling it the Versa Note - at least until it drops the "Versa" part entirely. And why not? The hatchback already is marketed around the world as the Note. But more important, the Versa leads the U.S. subcompact car segment and Nissan envisions capitalizing on that success by giving some separate marketing attention to the Note now. The basics: The Note is redesigned for 2014, with a slightly shorter body than the 2012 Versa Hatchback it replaces, a new base engine, a re-engineered continuously variable transmission, better fuel economy, a $670 price reduction on the base model and more technology.