Hyderabad-based over $2-bn pharma firm, Dr. Reddy's Laboratories, has announced the launch of its new visual identify and brand with a heart symbol. "The new logo is an expression of Empathy and Dynamism, which helps keep patients at the centre of everything that Dr. Reddy's does. The heart depicts empathy and caring while the circles connote dynamism and responsiveness," the company stated while explaining the various components of the new logo, which replaces the 'Rx' symbol. The company has also adopted purple as its corporate colour to denote creativity and wisdom.
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