Novartis launches healthcare project for rural markets

摘要

Novartis has launched the' Arogya Parivar' project,which aims to reach out to the rural population by making essential medicines available to them.The target is to cover half of India's rural population,which is estimated to be around 35 crores,in two years.Initially,24 products from the Sandoz generics and consumer healthcare business unit that address tuberculosis,mother and childhood malnutrition,respiratory and gastro-intestinal problems will be sold to the rural masses.