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Quick lubes driving growth in Chinese finished lubricants market

机译:快速的润滑油推动了中国成品润滑油市场的增长

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As the new car market in China accelerates at a brisk pace,Chinese drivers are opting to let someone else do the dirty work of changing the oil.This trend in Chinese car care is driving growth in finished lubricant sales through the quick lubes channel and is creating new opportunities for oil marketers,according to a new study by Kline & Company."Traditionally,Chinese car owners would go to the dealership or buy motor oil at a store and take it to a garage for changing,but as the quick lubes concept becomes more widespread,people are opting for a standardised level of service at a lower price than the car dealerships offer,"informed Mr.Li Wang,Director of Kline's office in Shanghai."Like in the more mature markets in Europe and the US,Chinese quick lube centres offer convenience with the oil included in the price of service,but virtually all locations need to offer extras like car washes and small repairs to make the business profitable,"he added.
机译:随着中国新车市场的蓬勃发展,中国驾驶员选择让别人去做换油的肮脏工作。这种中国汽车保养的趋势正在通过快速润滑渠道推动成品润滑油销售的增长,并且根据克莱恩公司(Kline&Company)的一项新研究,为石油销售商创造了新的机会。“传统上,中国车主会去经销商处或在商店购买机油,然后将其带到车库进行更换,但作为快速润滑的概念变得越来越普遍,人们选择以比汽车经销店提供的价格低的价格提供标准化的服务,”克莱恩(Kline)上海办事处总监王立先生告知。“就像在欧美这样较成熟的市场一样,中国的快速润滑中心在服务价格中包含了机油的价格,从而提供了便利,但实际上,所有地区都需要提供额外的服务,例如洗车和小修,以使企业盈利。”

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