How Italy and Austria are Changing with Respect to the Tree Fruit Industry and Global Economy

摘要

The economic situation in the tree fruit industries in Italy (South Tyrol) and Austria (Styria) depends mainly upon the total European fruit production, which in the short term is very changeable from one year to another. On the other hand, long-termdevelopments shows us a continuously reduction of the apple price. In the past, the growers have reacted by increasing productivity and efficiency by a) adapting intensive plantings systems, b) introducing continuously better paid new varieties and c) protecting their crops by investing in hail nets. Nowadays, this development has concluded and offers very little chances of improvement.