From 1996, Mazda started digital innovation of styling design development to correlate with the MDI project. After several pilot projects, the activities are being promoted for real future plans. Digitalization of styling design development is a common practice of other companies, but Mazda styling design digital innovation among MDI projects has a distinctive approach from mass production development side, "keep the 3D data as master data all the way. The aim of this activity is to achieve more efficient development and improve the styling design quality by taking the merits of both computer and actual model for data oriented development (Alias as main data) from initial development to final data release. We have built standard digital development process, which we believe is the optimum level at this point. Our plan is to advance the process even further by training the staffs and introducing the proper facilities to deploy them into future vehicle development. The following is the explanation of MDI proceedings as well as our future plans in styling design.
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