Capsule Commentary on Faerber et al., Content Analysis of False and Misleading Claims in Television Advertising for Prescription and Nonprescription Drugs

摘要

The study by Faerber and Kreling1 adds to a growing literature about direct-to-consumer advertising (DTCA), a unique form of drug advertising prohibited in most of the world. They found that of television ads airing from 2008 to 2010, 33 % were objectively true, 57 % were potentially misleading and 10 % were just outright ("pants on fire") false. There were more objectively true claims and fewer false claims for prescription than non-prescription ads.