Effect of the exposure to TV food advertisements on the consumption of foods by mothers and children

摘要

Foods advertised were recorded in 2 television (TV) channels. The present article studies the association between products advertised and those consumed by mothers and children. A total of 365 mothers and their children were assessed. A positive correlation was observed between the food advertisements that the mothers recalled and the frequency of TV food advertisements (Rho=0.44, P=0.03). A positive correlation was found between the frequency of the foods advertised on TV and the consumption of these by the mothers (r=0.73, P=0.0001) and their children (Rho=0.66, P=0.0001). These results suggest that TV advertisements influence the food choices of mothers and children.