Product, environmental, and service attributes that influence consumer attitudes and purchases at wineries.

摘要

Direct sales of wine and winery souvenirs to winery visitors is important in a number of regions throughout the USA and around the world. The attributes that influence winery visitors' beliefs can have a significant impact upon wine purchases, repeat visits, positive word-of-mouth comments, and upon future purchases at restaurants and other retail outlets. A study of winery visitors (n=634) [year not given] found four underlying factors from a list of 17 attributes. Regression results indicated that several wine, environment, and service attributes have a significant impact upon consumer attitudes and purchases. Product and purchase involvement were also found to impact purchase behavior.