A systemic view and validation of food packaging in the Brazilian context: a case study in yoghurt manufacturing companies.

摘要

This work puts in practice the systemic view of food packaging development, considering the package itself as a meaningful vehicle of communication during the sales process. It assesses the entrepreneurial level of understanding food packages and presents a case study focusing on the producer of a yoghurt sold in the city of Sao Paulo. The proposed systemic approach is shown to be helpful in recognizing a set of connected actions which may contribute to the development process of food packaging. Byfollowing the proposed approach a professional team working with different managerial functions will be able to produce a package that will better communicate with the consumers of the product.