CONSUMER'S PERCEPTION REGARDING DAIRY HEALTH FOODS DEVELOPED AT NATIONAL DAIRY RESEARCH INSTITUTE

摘要

The present study was conducted in purposively selected two blocks of Kamal district of Haryana, Each selected block was divided in to rural and urban area. Sixty respondents were selected from rural area and sixty respondents were selected from urbanarea proportionately on the basis of their income to constitute a total of 120 respondents for the study. The acceptability score of health foods (Bajra Lassi, Jaljeera Drink and Mango Drink) were evaluated by using 9 point hedonic scale. The scores fordifferent parameters such as taste, flavour, colour and appearance, saltiness, sweetness, mouth feel, overall thirst quenching ability, overall liking were recorded. The score for most of the parameters was above 6 which indicated the acceptance of thehealth foods.