Marketing your service business: A guide for small business owners - chapter five: Making the most of your company's online presence, part II

摘要

Getting your website indexed into the search engines so that your potential customers can easily find it is another challenge that all businesses have. Let's look at how the basic structural elements of your site can help to drive users to your page. Even if you do not plan to build the site yourself, it's important to understand these elements so that you can communicate clearly with your webmaster. First, every page has both a title and a description. The title of the page should briefly describe the page and give your company name. There are many websites created that have simply titled the home page "home," and then the business owners do not understand why their page rank is low. The title appears across the top of the browser window when the page is actively being displayed. The title is considered and weighed by the search engines during indexing. Each page on the website should have a unique title that corresponds to that particular page. When it comes to the appropriate length of title tags, the benchmark is to use 70 characters or less. This is what is acceptable by Google and has become a best practice among webmasters.