Marketing Your Service Business A Guide for Small Business Owners Chapter Six: Promoting Your Business in a Digital Age, Part II: Social Media

摘要

Let's begin exploring social media with Facebook, which is a very real and profitable presence for businesses. Business pages allow users the opportunity to contact the business while they are on Facebook catching up with friends, without having to leave the site to do so. Visitors can 'Tike" a page so that posts from that business are included in their news feed. Potential customers can ask questions, if page permissions allow it, directly on the page, or they may send the business's page admininistrator a private message. Engaging activity such as polls or discussions on various topics may also be used to encourage participation from lurkers and make the page more popular and appealing to newcomers. It's normal to occasionally ask visitors to share your page, so that their family and friends might also discover it. Your business's Facebook page should be professional and embody the look of the image you have created for your business, by using your company logo, photos, and news feed snippets of appropriate business content.